Content Strategist Manager

Deskripsi Pekerjaan

Content Strategist Manager

November 13, 2025

Full Time

Negotiable

Rp. 10 Mio - Rp. 15 Mio

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Key Responsibilities:

✅ Develop and execute a comprehensive content strategy that leverages UGC to increase engagement, authenticity, and brand advocacy.

✅ Lead the ideation, planning, and production of social media content (organic and paid), ensuring alignment with brand tone and campaign objectives.

✅ Identify, engage, and collaborate with creators, customers, and internal teams to source and repurpose UGC that amplifies brand storytelling.

✅ Oversee content calendars, creative briefs, and campaign timelines to ensure consistency and timely delivery across platforms.

✅ Work closely with the Influencer, Brand, and Marketing teams to integrate UGC into broader marketing initiatives.

✅ Analyze content performance metrics and consumer insights to optimize content strategy and improve engagement & conversion rates.

✅ Manage and mentor the content and creative team, fostering collaboration, creativity, and continuous improvement.

✅ Stay up to date with social trends, platform updates, and emerging creator dynamics to maintain the brand’s relevance and innovation.

Requirements & Qualifications:

🚀 3-4 years of proven experience in content marketing, social media, or creative production, with strong exposure to User-Generated Content (UGC) and community-driven campaigns.

🚀 Demonstrated ability to develop and execute UGC strategies, including campaign ideation, creator briefing, content curation, and performance tracking.

🚀 Experienced in leading creative or social media teams, managing end-to-end processes from content planning to post-campaign analysis.

🚀 Strong understanding of digital trends, audience behavior, and storytelling techniques across key platforms (especially TikTok & Instagram).

🚀 Analytical mindset with the ability to interpret data and translate insights into actionable content improvements.

🚀 Excellent leadership, communication, and collaboration skills, with the ability to work cross-functionally with brand, marketing, and creator teams.

🚀 Experience in the beauty, lifestyle, or FMCG industry is a strong plus.

🚀 Creative, data-driven, adaptable to fast-changing trends, and passionate about building authentic brand engagement through content.

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